CRM Cymru

Specialists in a wide array of Customer Communications (including Email, SMS & App Push) – We’re on a mission to become the #1 CRM Consultancy in Wales.

Based in beautiful West Wales and backed by over a decade of CRM expertise, we help our partners engage with their customers across multiple communications channels, offering personalised, tailored content.

CRM (Customer Relationship Management) is both a strategy and an artform, it’s about talking to your customers throughout their entire lifecycle with your brand. Whether it’s through Emails, SMS, Social Media, websites or beyond, we’re here to help you make every message count.

Services

What We Do

Help you to analyse and understand your data.

Segment and target your customers with personalised communications.

Help to grow your revenue streams.

Get in touch to discuss all things CRM and how we can help you to make the most of your Customer Database. Either email us on hello@crm-cymru.com or fill in the form below.

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What is CRM?

Customer Relationship Management (CRM) refers to the strategies, technologies, and practices that businesses use to manage and analyse customer interactions throughout the lifecycle. The goal is simple: to improve customer service relationships, streamline processes, and ultimately drive growth and customer retention.

At its core, CRM helps organisations build a centralised view of each customer, capturing information such as contact details, preferences, purchase history, and communications. With this data, businesses can tailor their outreach, forecast trends, and offer services that resonate more effectively.

CRM systems support everything from sales and marketing to customer support. Businesses in Wales can use CRM solutions to build stronger, more sustainable customer relationships. As digital transformation reaches even the most remote corners of the country, the ability to connect meaningfully with customers becomes a distinct competitive advantage.

For Welsh SMEs, charities, and public sector organisations, CRM can reduce manual work, improve team collaboration, and highlight actionable insights that help drive smarter decisions. It’s not just about managing contacts; it’s about creating personalised experiences that reflect your brand’s values and your customer’s needs.

Whether you’re new to CRM or looking to refine your existing setup, CRM Cymru offers expert consultancy that is tailored to the unique needs of businesses across Wales. We provide straightforward, cost-effective support to help you make the most of your CRM investment, right from the heart of the Welsh countryside.

What are the benefits of email marketing?

Email marketing remains one of the most effective and cost-efficient ways to reach and retain customers. When paired with a robust CRM system, email marketing enables businesses to deliver timely, personalised messages that drive engagement and sales.

From local Welsh retailers to national service providers, businesses of all sizes benefit from the direct connection email offers. Unlike social media, email provides full control over your audience and messaging, allowing you to communicate offers, as well as provide updates and insights, straight to your customers’ inboxes.

One of the key benefits of email marketing is personalisation. With CRM integration, businesses in Wales can segment their customer base and craft targeted campaigns based on behaviour, preferences, or location. This leads to higher open rates, improved click-through rates, and a better ROI.

Email marketing also supports long-term customer retention by keeping your audience informed, involved, and invested in your brand.

At CRM Cymru, we help Welsh organisations unlock the full potential of email marketing, creating tailored campaigns that connect meaningfully and convert consistently.

What we do:

Help you to analyse and understand your data

We work with businesses across Wales to help them make sense of customer data. Through expert CRM consultancy, we extract actionable insights from your existing databases, identifying trends, opportunities, and areas for improvement. By understanding who your customers are and how they interact with your brand, we lay the groundwork for more effective communications and better business decisions.

Segment and target your customers with personalised communications

Using advanced CRM tools, we help you segment your audience based on behaviour, preferences, and demographics. This enables you to deliver tailored, relevant messaging that speaks directly to your customers. Whether you’re targeting a local audience in rural Wales or a broader UK customer base, personalised communication builds trust and increases engagement that leads to higher conversions and stronger loyalty.

Help to grow your revenue streams

At CRM Cymru, we focus on strategies that support sustainable revenue growth. Through effective CRM management and email marketing techniques, we help you identify cross-sell and upsell opportunities, nurture leads, and convert prospects into loyal customers. Our experience with businesses across Wales means we understand the market challenges and how to overcome them with smart, data-driven approaches.